Data Visualization & Storytelling
Charts that change minds. The grammar of graphics, the principles Tufte taught, and the dashboard discipline that Tableau, Power BI, and the FT graphics desk all share. Built for analysts whose work doesn't get read because the charts don't argue.
10
Modules
~7h 10m
Reading time
Mixed
Level
Self-paced
Format
Syllabus
- 01→
Why most analyst charts fail
The single shift that separates publication-grade visualisation from spreadsheet defaults. Action titles, claim-first design, and the five-second test.
~35 minModule 01 - 02→
The grammar of graphics
Wilkinson's framework that powers ggplot2, Vega, and Observable Plot — and why understanding it makes you portable across tools.
~45 minModule 02 - 03→
Picking the chart type from the claim
Comparison, distribution, composition, correlation, change-over-time, ranking. The decision tree that ends spreadsheet-default chart choices.
~40 minModule 03 - 04→
Tufte's principles, distilled
Data-ink ratio, small multiples, sparklines, chartjunk. The rules from The Visual Display of Quantitative Information that still hold in 2026.
~40 minModule 04 - 05→
Colour and typography for charts
Sequential, diverging, qualitative palettes. Why most analyst rainbows are wrong. Type hierarchy on a chart, and the WSJ rules.
~35 minModule 05 - 06→
Annotation — turning charts into arguments
Inline labels, callouts, highlighted points. How an FT chart looks finished and a default Excel chart looks like a draft.
~30 minModule 06 - 07→
Tableau essentials for analysts
Connecting to data, the marks card, calculated fields, filters, parameters. Build a working analyst dashboard from scratch.
~60 minModule 07 - 08→
Power BI essentials
Power Query, DAX basics, the data model, visuals. The Microsoft-stack equivalent — what differs from Tableau and what doesn't.
~60 minModule 08 - 09→
Dashboards that get used
Why most dashboards die: too many charts, no clear question, no maintainer. The five-question dashboard discipline.
~40 minModule 09 - 10→
Publication-grade graphics — FT, Economist, NYT
Reverse-engineering the charts that move public opinion. The recipes you can copy: header, deck, source, annotation, palette, footer.
~45 minModule 10
How to use this course
Start with module 01 if the material is new; skip ahead if you have prior exposure. Each module is self-contained but the arc is sequential — the projects in the final module assume the toolkit from modules 1-11. Every module ends with key takeaways and a curated further-reading list with primary sources.