An analyst who builds a great workbook but doesn't publish it well leaves most of the value on the table. The dashboards that survive in organisations are the ones with refresh schedules, permission models, and named owners. The polish that gets a dashboard renewed in next year's licensing budget all happens in Tableau Server / Cloud.
Publishing
- Server → Publish Workbook. Pick the destination project (folder).
- Choose embedded vs published data sources. Published = shared across many workbooks, refreshed once. Embedded = lives in the workbook, refreshed with it.
- Set permissions: who can View, Edit, Save As, Download. Default to least privilege.
- Schedule extract refresh: hourly, daily, weekly. Daily 6am is the most common.
Row-level security with user filters
User filters let you ship one workbook where Sales East Africa sees only EA data, Sales West Africa sees only WA, and the VP sees all of it. Two approaches:
- Simple user filter: right-click a dimension → Create User Filter. Assign which users see which values. Fine for small user lists.
- Calculation-based: a calc that references USERNAME() and joins against a permissions table. Scales to thousands of users.
// Calculation-based row-level securityUser-region match =USERNAME() = [Region Owner Email]OR USERNAME() IN ('vp@company.com', 'cfo@company.com') -- override list// Drag this calc to the Filter shelf and set 'True'.// Each user now sees only rows where their email matches the region owner.
Tableau Cloud vs Tableau Server
Same product, different hosting. Cloud is Tableau-hosted (was 'Tableau Online'); Server is self-hosted on your infrastructure. Cloud is easier to set up and maintain, costs more per user. Server gives you control over data residency, custom URLs, and integrations. Most teams under 500 users go Cloud; regulated industries and large enterprises go Server.
Governance basics
- Certified data sources: a curated, governed data source that other workbooks reference. The single source of truth for 'what is a customer?'.
- Projects: folders with their own permissions. 'Marketing' project, 'Finance' project, etc.
- Subscriptions: scheduled email reports of dashboards. Users get a PDF in their inbox at 7am Monday.
Exercise
If you have Tableau Cloud or Server access, publish a workbook. Set up an extract refresh schedule and a user filter. Subscribe yourself to a daily PDF of one of the dashboards. Then download the workbook back to Desktop — does the user filter follow? What happens to permissions?