Direct taxes are levied on income, profits, or wealth — paid directly to the tax authority by the person or entity whose income is being taxed. They contrast with indirect taxes (VAT, excise, customs) which are paid via the seller. Direct taxes are the workhorses of redistribution because the base — income — is the variable we usually want to redistribute on.
Personal income tax (PAYE)
Personal income tax in most modern systems is a progressive marginal-rate schedule applied to taxable income — gross income less allowable deductions (personal relief, pension contributions, insurance premiums, mortgage interest). Kenya's 2025 PAYE schedule:
Annual taxable income (KES) Marginal rate0 – 288,000 10%288,001 – 388,000 25%388,001 – 6,000,000 30%6,000,001 – 9,600,000 32.5%Over 9,600,000 35%Personal relief: KES 28,800/year (a flat tax credit that effectivelyzero-rates the first KES 288,000 for everyone).
Marginal vs average tax rate
A common confusion: 'I'm in the 30% bracket so I pay 30% of my income in tax.' Wrong. The marginal rate applies only to income above the bracket threshold. The average tax rate — total tax paid divided by total income — is always lower than the top marginal rate (unless your entire income is in the highest bracket).
Example: Kenya PAYE on KES 1,200,000 gross / KES 1,100,000 taxable (after relief etc.)• 10% on first 288,000 = 28,800• 25% on next 100,000 = 25,000 (288,001 to 388,000)• 30% on next 712,000 = 213,600 (388,001 to 1,100,000)• Total tax = 267,400Marginal rate at this income = 30%Average rate = 267,400 / 1,200,000 = 22.3%
Why progressivity matters operationally
A progressive marginal-rate schedule means higher incomes face higher AVERAGE tax rates. This is the redistribution mechanism: KES 1 of additional income to a low-earner faces a lower tax burden than KES 1 of additional income to a high-earner. Progressive marginal rates produce progressive averages — but the reverse is not automatic. A regressive marginal-rate schedule (rare, but happens with thresholds and phase-outs) can produce a progressive AVERAGE. Always look at the average-rate curve over income, not just the headline marginal rates.
Corporate income tax (CIT)
Corporate income tax is levied on corporate profits — revenue less allowable expenses, interest, depreciation, and prior-year loss carryforwards. The Kenya CIT rate is 30% for resident companies; 37.5% for branches of non-resident companies. Most African economies sit in the 25-35% range, broadly aligned with the global mean.
- Base — taxable profit, NOT revenue. The deductions allowed (depreciation rates, interest deduction limits, R&D credits) shape the effective tax rate significantly
- Effective tax rate vs statutory rate — the rate companies actually pay is usually lower than the headline statutory rate, sometimes by 5-10 percentage points, because of legal deductions, credits, and (for multinationals) profit shifting
- Double taxation — corporate profits are taxed once at the corporate level (CIT) and again when distributed as dividends (withholding tax). Many systems offer partial credit (imputation systems, qualified dividend rates) to mitigate this. Kenya: 5% withholding on resident dividends, 15% on non-resident
Base erosion and profit shifting (BEPS)
Multinational corporations have strong incentives to shift reported profits to low-tax jurisdictions and report losses or low margins in high-tax jurisdictions. Mechanisms:
- Transfer mispricing — Kenyan subsidiary buys inputs from a Mauritius parent at inflated prices, reducing Kenyan profit and inflating Mauritius profit (Mauritius has historically had low effective rates on foreign-source income)
- Interest stripping — high-debt low-equity capitalisation, with interest paid to a foreign affiliate. Interest is deductible in the high-tax jurisdiction, reducing the tax base; the interest income lands in the low-tax jurisdiction. Most BEPS-compliant economies now cap deductible interest at 30% of EBITDA
- Treaty shopping — routing investment through a third country with a favourable double-tax treaty. Kenya-Mauritius treaty disputes have featured here; the treaty was renegotiated in 2019 to limit shopping
- Intangible-asset placement — locating patents, brand IP, and customer-data in low-tax jurisdictions, then charging royalties to operating subsidiaries in higher-tax countries
The OECD BEPS framework and Pillar 2
The OECD's Base Erosion and Profit Shifting project (15 actions adopted 2015-2017) and the Pillar 2 global minimum corporate tax (15% effective rate, agreed by 140+ countries in 2021, taking effect 2024 in most signatories) directly target multinational profit shifting. Kenya is an Inclusive Framework member; full implementation is in progress. The Pillar 2 minimum eliminates the incentive to shift profit to a sub-15% jurisdiction — the home country can 'top up' the rate to 15% under the Income Inclusion Rule.
Capital gains tax (CGT)
Capital gains — the difference between sale price and acquisition cost for an asset — are taxed in most modern systems. Kenya CGT was 5% from 2015-2022, raised to 15% in the 2022 Finance Act. The rate sits well below the top PAYE marginal rate (35%), which creates the classic distortion: high earners can shift labour income into capital income (through founder shares, carried interest, performance-based equity grants) and pay 15% instead of 35%. This is the policy debate behind US 'carried interest' and 'Buffett rule' arguments, replayed in African contexts.
Evaluating progressivity: Kakwani and Suits indices
Two standard measures of how progressive a tax system is, using the Lorenz/Gini framework:
- Kakwani index = Concentration coefficient of tax payments − Gini of pre-tax income. Positive values indicate progressivity; negative regressivity. Bounded between -2 and +1
- Suits index = a related construct based on a Lorenz curve of tax shares against income shares. Bounded between -1 and +1
For Kenya (KIPPRA estimates 2020): the income-tax system Kakwani index is approximately +0.21 (progressive); the VAT system is approximately -0.05 (mildly regressive in budget-share terms); the overall tax system is mildly progressive at around +0.06 once all taxes are combined and weighted by revenue share.
Exercise
A Kenyan resident earns KES 4,800,000 in PAYE-eligible employment income. She also receives KES 600,000 in dividends from her holdings in Safaricom (a Kenyan-listed company) and realises a KES 2,000,000 capital gain on the sale of an investment property. (1) Compute her total annual tax liability across PAYE, dividend withholding, and CGT using the 2025 rates. (2) Compute her overall average tax rate. (3) Compute the marginal tax rate on each shilling of additional income across the three sources. (4) What labour-supply or asset-allocation distortions does the rate structure create?