Cost of capital is the discount rate every DCF uses, the hurdle rate every investment decision compares against, and the benchmark every analyst inputs into a valuation. Getting it wrong by 1 percentage point can change a valuation by 20%. CFOs and analysts therefore spend real time on the inputs.
Cost of equity — CAPM
Re = Rf + β × ERPRe = Cost of equity (the return shareholders require)Rf = Risk-free rate (long-term government bond yield in the company's currency)β = Beta — sensitivity of the stock's return to the market's returnERP = Equity risk premium (extra return demanded by equity holdersover the risk-free rate for taking equity risk)Example: a Kenyan blue-chip with β = 1.0Rf = 14% (Kenya 10y T-bond)ERP = 6% (typical for Kenya)Re = 14% + 1.0 × 6% = 20%
Beta — what it captures
Beta measures the volatility of a stock's returns relative to the broad market. β=1 means the stock moves with the market; β=1.5 means it moves 50% more than the market (more cyclical); β=0.5 means it moves half as much (defensive). For listed companies, beta is computed by regressing stock returns against market returns over 2-5 years. For unlisted companies, analysts use the beta of comparable listed companies (with adjustments for leverage differences).
Cost of debt
Cost of debt is the yield the company would have to pay to issue new debt today. For a listed company with bonds outstanding, observe the bond's yield. For a private company, estimate from comparable issuers or from the rate the bank quotes for new borrowing. Then apply the tax shield: interest is tax-deductible, so after-tax cost is Rd × (1 − tax rate).
Cost of debt: 13% (current bank borrowing rate)Tax rate: 30%After-tax cost: 13% × (1 − 0.30) = 9.1%The tax shield is real value: every $1 of interest paid saves $0.30 in tax.This is why levered firms have lower cost of capital than unlevered— up to the point where distress costs offset the tax shield (Module 2).
WACC — weighted-average cost of capital
WACC = (E/V) × Re + (D/V) × Rd × (1 − t)where V = E + D (total capital)E = market value of equityD = market value of debtRe = cost of equity (CAPM)Rd = cost of debt (pre-tax)t = effective tax rateExample:Company with 70% equity, 30% debtRe = 20%, Rd = 13%, t = 30%WACC = 0.70 × 20% + 0.30 × 13% × 0.70= 14% + 2.73%= 16.73%The DCF discounts FCFs to firm value (FCFF) at WACC.
The two most-disputed inputs
WACC results swing on two inputs: the equity risk premium (ERP) and beta. ERP estimates for any market range across 200-300 bps depending on methodology (historical realised, implied from current valuations, survey-based). Beta for the same stock can vary across 0.3 based on the lookback period chosen. Senior practitioners triangulate from multiple methods; junior analysts pick one and don't realise how sensitive the result is. Damodaran's data (free at NYU Stern) is the public reference standard.
Country risk and emerging-market adjustments
For African corporates, an additional 'country risk premium' is often added to the cost of equity to reflect higher political, currency, and institutional risk. Damodaran publishes country risk premia annually — Kenya's is typically 4-6 percentage points above the mature-market baseline. Whether to apply it depends on the methodology and the audience; valuation reports for international investors typically include it explicitly.
Exercise
Compute WACC for a Kenyan listed company with: market cap KES 50bn; net debt KES 10bn; 5-year levered beta 1.2; 10y T-bond yield 14%; Kenya ERP 6%; corporate bond yield 14%; effective tax rate 25%. Then: how does WACC change if interest rates fall and the T-bond yield drops to 11%?