Marketing & Growth

Win customers on a real budget.

Marketing you can actually run — built for African founders and operators, not textbook theory. Learn to find the right customers, say the one thing that lands, and grow with the channels and budgets you really have. Every skill is practised in a real tool, so you finish each module with an asset, not just notes.

By the end

✓Write positioning and messaging that make you the obvious choice for a specific customer
✓Build a brand that looks trustworthy on a small budget through relentless consistency
✓Run a sustainable content and channel plan, with WhatsApp as your closer
✓Write copy and offers that convert, using proven structures
✓Spend on ads with discipline — knowing your CAC, ROAS and break-even before you start
✓Keep customers with retention, and measure what actually moves money

Prereqs

•No marketing background needed
•Bring a real business, product or idea to practise on

Courses

Practical Marketing for African Businesses

Beginner

A skills-first marketing course for founders, side-hustlers and operators — grounded in the reality of small budgets, WhatsApp-first customers and M-Pesa payments. Ten modules take you from positioning and knowing your customer through brand, content, channels, copywriting, paid ads, retention and measurement. Every module ends in practice: you'll produce real assets in LeadAfrik's own tools (Ad Studio, Social Card, Logo Maker, Content Calendar), not fill in worksheets.

12 modules•~9 hours · 12 modules