Pitch deck content — the words investors actually read
A pitch deck tells your startup's story in a handful of slides. This tool writes the content for each one — problem, solution, market, model, traction, team and the ask — so your deck is clear and compelling before you ever open a design tool. Investors decide fast; the words have to do the work.
The best decks are specific and honest. Investors have seen a thousand “revolutionary platforms”; they fund founders who show a real problem, a working solution, evidence that customers want it, and a credible plan to grow. Lead with the problem in the customer's language, prove traction with numbers, and make the ask concrete.
What your pitch content should cover
- ◆Problem — the pain, and who feels it
- ◆Solution — what you built and why it works
- ◆Market — who the customers are and how big the opportunity is
- ◆Business model — how you make money
- ◆Traction — users, revenue, partnerships, growth
- ◆Team, and a clear ask (how much, and what it funds)
Common mistakes to avoid
- ✕Opening with your product instead of the problem
- ✕Vague market claims with no bottom-up logic
- ✕No traction, or traction buried at the end
- ✕A fuzzy ask — investors want a number and a use of funds
Questions
How many slides should a pitch deck have?
Around 10–12 for a seed pitch: problem, solution, product, market, business model, traction, competition, team, financials and the ask. One clear idea per slide; this tool gives you the words for each.
What matters most to African investors?
A real, large problem; evidence customers will pay; a path to sustainable unit economics; and a team that can execute locally. Traction — even early — beats projections.
Should I put financials in the deck?
A simple, honest view: current traction and a credible forecast with your key assumptions. Don't over-engineer a 5-year model in the deck; be ready to defend the assumptions.
How specific should the ask be?
Very. State how much you're raising, what it buys (e.g. 18 months of runway to hit a milestone), and roughly how it's split. Vague asks stall conversations.
This tool is free to write and preview, and gives you an editable draft in professional sections — adjust the wording to your business. Downloading a clean PDF without the small watermark is KES 150 in Kenya (a one-off) and free elsewhere. No account needed; your business details are saved on your own device.